After taking a little time away from promotion, Ed Sheran has released a new video ‘Bibia Be Ye Ye’.
Set in Ghana, ‘Bibia Be Ye Ye’ puts the country’s culture in the spotlight, the music, the food, and the people. The music video was directed by Gyo Gyimah.
Having recently left Twitter, Ed took to Instagram to write about the video.
‘Since it’s summer I wanted to put out a video for ‘Bibia Be Ye Ye’ that was made by a fantastic director called Gyo Gyimah and all filmed in Ghana. I visited Ghana last year to make music with Fuse and whilst there I was exposed to such wonderful culture, food, music and scenery. I and Fuse wanted to showcase all of these things in a music video to show off the beauty of it. This isn’t a single, but it’s the summer, and why not have a summer song, come out with a feel good video for people to enjoy.’